The Golden Rule


Golden Rule Pledge Certificate Online final

Here is the text of the Golden Rule Pledge

“I hereby pledge to be guided in my interactions with others by the principles embodied in the Golden Rule, to treat others as I wish to be treated.

The continuous practical application of my pledge is evidenced by my dedication to do all within my human limitations to go the extra mile to arrive at a mutually agreeable resolution to any conflict that might arise between myself or my organization and others.

In the event I feel mistreated by others I pledge to do my best to turn the other cheek, to forgive such a trespass based upon the premise that forgiveness is among the highest expressions of love, for without love I am nothing.”


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Golden Rule Advocate’s Guide

  1. Always answer “Yes” to the Truth Seeker’s Question, i.e., “If what you believe were not true would you want to know?”
  2. All human error arises from not knowing or ignoring truth.
  3. Do not pass on to others information you do not know to be true.
  4. Accept that there are absolute truths but that what you believe may not be absolutely the full truth.
  5. Know what you believe and why you believe it.
  6. Be prepared to give an answer to those who ask what you believe. Fail not to remember the critical word is “belief”.
  7. Honor the spirit of dedication in those who hold beliefs unlike your own.
  8. Understand it is appropriate to feel displeasure at the site of injustice. Mitigate such feelings by standing firmly against inequities.
  9. Be prepared to defend the just without resorting to injustice.
  10. See the world as it is while striving to build a more just world through individual actions.
  11. When overcome by feelings of anger or negativity pause, inhale deeply several times until you rediscover the center of your being wherein peace dwells.
  12. Be aware that your actions toward others often are reflected in their actions toward you.
  13. All truth is useful when applied to the betterment of all creation.
  14. It is a sign of strength not weakness to acknowledge your mistakes.
  15. Correcting mistakes aids in avoiding future misdeeds.
  16. Recognize every mistake, when corrected, advances wisdom.
  17. Be the first to offer a smile and a helping hand.
  18. Look for what you share in common with others and how you can express kindness to all creation.
  19. Strive to diminish suffering by actively working to eradicate it.
  20. Understand connections to things never enrich like connections to fellow beings.
  21. Expend time and energy extending love not hate.
  22. In your assessment of others, separate their actions from their personhood.
  23. Do not tempt others to succumb to cruelty by failing to stand strong against those who are lost in evil.
  24. Oppose the taking of life excepting only in self-defense and in defending those unable to defend themselve.
  25. Build wealth not for the sake of wealth. Use your resources to promote opportunities for the health, wealth and wisdom of all to increase.

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“Be ashamed to die until you have won a victory for humanity”

Hello, I’m John McIntosh. I’m over the hump in my septuagenarian decade, so if you apply “old geezer” to me I’ll have no grounds to protest. I’ve had an incredible journey but despite accepting Horace Mann’s challenge many years ago, I cannot really lay claim to winning much of a victory for humanity. This is especially disappointing because I adopted it as a personal goal over forty-five years ago when I first read the Horace Mann quote shown above.

Please don’t get me wrong, it is not that I have failed to do anything toward achieving that goal. I did after all create two guides to help encourage greater appreciation of the Golden Rule. I created these guides on the premise that if they led more of us to treat others as we wish to be treated that would surely be counted as a victory for humanity.

And with tens of thousands of copies already distributed the guides have enjoyed some success. But now that I clearly have many more days behind me then ahead, the fact that my accomplishments pale compared with the lofty goal I set many years ago weighs heavily on my heart. My goal was to somehow have an impact on world peace.

In retrospect, it was probably foolish to think I could win a truly meaningful victory all by myself. I was younger and more than a tad optimistic back then. I’m not making excuses, but it is difficult for an individual, working alone to win a major victory for humanity. Sure, we can all win small victories by following the Golden Rule, by showing kindness and consideration to those we encounter in our daily lives. And that is very important. But forty-five years ago I really believed I could do something to increase peace in the world.

Unfortunately, unless our everyday economic needs have been taken care of by an industrious ancestor, life leaves little time for winning major victories for humanity. A majority of us devote most of our waking hours to keeping a roof over our heads, feeding and clothing ourselves and our loved ones, educating ourselves, and maintaining at least a modicum of physical fitness.

Additionally, we must do our civic duty to stay informed about the contemporary issues peculiar to our time in history. All of this takes time and that explains why, most of us working alone will likely leave this earthly domain never winning a significant victory for humanity.

It was the realization that an average person grappling with life’s myriad challenges is not likely to win a major victory for humanity that motivated me to create the Golden Rule Advocacy and a website where like-minded individuals can combine efforts and in so doing, increase the likelihood of winning major victories for humanity. “Strength in numbers” leverages individual efforts.

If you want to join this effort to win victories for humanity, a good place to start is to take the Golden Rule Pledge, i.e. to formally pledge to treat others as you wish to be treated.

Go a step further by encouraging others to take the Golden Rule Pledge. When enough like-minded individuals have taken the pledge our numbers could be significant enough to even contribute to world peace.

Suppose five, ten or more years go by and the community of Golden Rulers is a billion people strong. It is very possible I will not even be here to witness such an accomplishment but a force that strong could, for example petition the United Nations, The World Criminal Court and Governments worldwide to agree that killing other humans in the name of a deity is a crime against humanity. I cannot speak for you but that would seem to me a real victory for humanity.

I offer this as just one example of what a united community of Golden Rulers could accomplish. The sheer number of individuals standing together to oppose crimes against humanity and other injustices could not help but win victories for humanity.

And who knows, perhaps major victories for humanity could be won with far less than a billion people.

There is one thing I do know, your participation here will contribute to the goal of winning victories for humanity. I hope you will see that potential and take the Pledge now.

Thank you!
John McIntosh
Founder the Golden Rule Advocacy

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